About the Houston Exponential Team:

Working at Houston Exponential (HX) is like having a front row seat to the future of Houston. There is no team quite like ours anywhere, inside or outside of tech. It's a unique opportunity to both work at an agile, exciting startup and spend your days owning, executing and advancing our inclusion and impact efforts. You will be surrounded by some of the most curious and driven people you will ever meet and held up to the highest standards every day. Our team members come from backgrounds as diverse as VC, consulting, economic development, product management, and medical research. Each member of the team has a voice in the development of strategic initiatives and are encouraged to do so. There are a few things we look for across all hires we make at HX, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team.

About the Product Marketing Manager Role:

HX is seeking a product marketing expert who thrives at the intersection of Product Analytics, Data Science, Product Design, and Growth Marketing. As the product marketer, you are familiar with a range of high-impact growth strategies, tactics, and technologies to optimize product funnels and make products grow. This role is a critical fulcrum for the team and will work cross-functionally, unifying the team across marketing, product, and sales.

In this role, you will be tasked with reaching and educating our target users through the design and creation of a growth and user success engines that will power product adoption and stickiness. Additionally, you should have an strong desire to experiment, test, and allow data to craft and influence your strategy and actions.

Responsibilities include but are not limited to:

  • Conduct market and customer research to gather data and insight about target personas and customer journey
  • Develop product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
  • Define the market opportunity; perform segmentation and targeting exercises that identify key segments
  • Provide market and customer insights to drive the development of campaign strategies including demand creation and reputation building
  • Write and socialize the following cross-systems level documents: message maps and key messaging, communications plan, marketing plan, launch plan, etc.
  • Collaborate with marketing and product to produce relevant content for target buyers
  • Manage launch planning and orchestrate execution of the commercial release of a product
  • Develop customer references, testimonials and case studies for external and internal use
  • Drive product retention, adoption, and usability through creative strategies
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

Requirements:

  • 3+ years previous working experience in Product and/or Marketing.

  • Creativity, an eye for detail, and an analytical mind are necessary.

  • Outstanding communication, presentation and leadership skills

  • Excellent organizational and time management skills

  • Sharp analytical and problem-solving skills

  • Background in copy writing, design, or similar field is a plus.

  • Proficiency in, and familiarity with, web analytics tools such as Google Analytics or WebTrends