About the Marketing Associate position

We are looking for a Marketing Associate who can assist in the planning and implementation of marketing and advertising activities for Houston Exponential.

In order to be a successful marketing associate, you should have a breadth of understanding about the full mix of marketing as well as familiarity with consumer behavior analysis. You should possess the ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

We are looking for a marketing associate that already has or is interested in the Houston technology ecosystem. Content surrounding startups/entrepreneurs, venture capital, startup development organizations, government, corporations, academia, media, and high net worth individuals that makeup the Houston tech ecosystem. We need someone with a proactive and collaborative attitude.

You will be able to help us achieve our business goals through the crafting of strong advertising campaigns.

Marketing Associate responsibilities are:

  • Identify new opportunities by conducting market research on immerging tech trends.

  • Gather and analyze consumer behavior data by examining web traffic and rankings, among other metrics.

  • Generate reports on marketing monthly, quarterly, yearly.

  • Facilitate in the organization and implementation of promotional events.

  • Create advertising material by collaborating with the HX team.

  • Maintain an organized and readable record of past marketing metrics and advertising campaigns.

  • Generate regular reports forecasting sales.

  • Observe and react to the marketing activities of competitors.

Marketing Associate requirements are:

  • Proven work experience as a Marketing Associate, Marketing Assistant or similar role

  • Knowledge of digital marketing tools and relevant techniques

  • Experience with SEO/SEM campaigns

  • Proficient use of computer programs, including MS Office, WordPress, HubSpot, Eventbrite, social media, and web platform analytics

  • Excellent skills in the areas of communication, presentation, and analysis

  • Possess a goal oriented attitude.

  • Bonus points for graphic design skills

  • 2-3 year marketing experience